Providing valuable insights to CEO, leadership teams, we develop strategic recommendations to match targets across different business units
We strive to deliver value to our clients
These recommendations on products, segments, markets, aim to capture greater value in the global marketplace, and themselves become growth strategies
We distil broader initiatives into specific pricing, product and supply chain optimisations to measure performance, and to improve, sustain shareholder returns
Developing the right structure and core processes, we work with you to identify the right people, technology, functions and roles to bridge these gaps for execution
Supporting Resource Partners :
Meet Our Team
He had served as managing director of a leading MNC in automotive parts and components industry; spearheading the establishment of Singapore as the regional logistics hub. He had also served as a Director of a computer animation studio based in New Zealand, and Director of its investment holding company in Singapore. Prior to Chef At Work, Mr. Teh served as the Chairman and Chief Executive Director of a distribution company in Hong Kong for a world-renowned award-winning kitchen appliance.
Based in Singapore, her financial expertise is highly recognised where she served in one of the largest reputed software system corporation for 7 years and as a finance and administration manager in an engineering company for 5 years.
Besides the corporate world, Ms. Shing is active in social services where she has been serving in a local charity organization as treasurer and director since 1998.
Throughout his career, Edwin often encountered entrepreneurs with enthusiasm and the funds, yet lacking the domain expertise to kickstart their own dream food businesses. Realising this imperative need, he founded Chef At Work to provide professional business services for the F&B sector. He is supported by a team of dedicated specialists. Since 2008, the firm has accumulated a wealth of experience in helping satisfied clients scale up their business and his success and achievements are regularly featured in regional media like The Straits Times, The Sunday Times, Wine & Dine Magazine, Cuisine & Wine Asia.
As Chef At Work continues to expand locally and regionally, Roger’s extensive expertise and network is invaluable to the company’s growth and development in Singapore and beyond, to foreign shores. Roger contributes to the company in enhancing business operations, streamlining business functions, increasing profitability through market share growth, and raising company’s asset value. Roger’s considerable experience as an entrepreneur will bring to the table operational, strategic and leadership expertise vital to propel Chef At Work into the next phase.
Serene walks a close journey with every client who entrusts us with their dream and business. She provides direct oversight of each client’s portfolio to ensure the end goal matches the vision from the beginning.
Aside from building strong relationships amongst key stakeholders, Serene plays a crucial role in ensuring seamless cooperation between various partners to achieve project deliverables.
This greatly contributes to maintaining quality standards and a positive experience that rolls over from project to project.
A firm believer in ‘success is built on small things’, he puts on his thinking and strategising hat at every stage of project management - so that behind-the-scenes work will always translate into public success for his clients.
As our project executive, she is responsible for coordinating all aspects of client projects, spanning from operations assessment to restaurant design, building, and installation.
Her excellent project coordination ensures detailed documentation, adherence to tight deadlines, budgetary oversight and necessary due diligence to oversee internal and external processes.
Enter Renee, our in-house specialist in brand and marketing pertaining to hospitality, F&B, tourism and leisure industries. Versed in working with stakeholders at both SME and MNC levels, she brings an eye for accuracy for clients, to achieve business and brand management objectives.
In her free time, she enjoys travelling, baking and discovering new food joints.
Being able to develop sound business and marketing strategies through deep and insightful observations is her forte. Samantha is passionate about working with teams to bring about impactful transformation within individuals and organisations. Samantha also strategises for business franchise development, business matching and creating growth strategies to reach the potential of clients businesses.
As the client representative for Chef At Work, Alex focuses on maximising value for customers by sitting down with every potential customer to understand their needs and concerns. With more than 15 years of experience in leadership & human resources development, he enjoys guiding others to actualise their dreams. Alex’s extensive network spans across manufacturing, FMCG, education and professional service industries.
With a love for art, design, and F&B, her flow lies in developing creative assets for businesses, entrepreneurs, who are looking to differentiate their brands. She brings a unique blend of illustration, photography, business analytical and technical skills to the plate, a versatile creative in her own right.
Every restaurant has its own personality, as a person would. Remarkable workmanship adds an extra touch to every concept, while ergonomic design ensures smooth workflow. All at the same time keeping in line with regulatory compliance. Yang makes every restaurant concept a concrete reality, literally.
Through the years, Dicky has accumulated an extensive network of relationships in Kuching, allowing him to navigate the local market and make valuable business connections with local clients.
With a keen eye for partnerships, Dicky strategically approaches every client with a clear goal to bring clear value to their business.
As part of Chef At Work’s local team in Kuching, Cedric taps on to his wealth of experience in facing clients and maximising value for them.
Through listening and understanding every client’s unique challenges and needs. he is able to propose valuable solutions that leverage on the expertise of Chef At Work to bring the customers extensive value in the Malaysian food and beverage sector.
An entrepreneur at heart, Chi Anh previously made a name for herself in the Vietnamese startup scene as the KAfe Group’s founder and former CEO. She is also the founder and Managing Editor of Tpot Lifestyle Magazine, Nếp Magazine, and also the TV cooking show host on VTV7 and VTV3. Chi Anh has co-authored best-selling cookbooks “Our Kitchen Stories” and “Our Sweet Kitchen“. She is a graduate of Bachelor of Science from the National University of Singapore.
Prior to this, he served as KAfe Group’s COO. A graduate in BEng (Hons), from Nanyang Technological University, Singapore, Ryan has a strong background in Information Technology and Engineering.
Formerly the business development manager of KAfe Group, Na Vu was in charge of 4 different existing brands. Na Vu holds a Master of Commerce in Business and Organisation Management from Macquarie University, Australia.
Previously the front-of-house manager and operations manager of the North Area of KAfe Group, Quoc Anh was in charge of the daily operations of 12 outlets under the group. Prior to that, he served as the Operation and Production Manager of Mint Cupcake Creations (a chain of well-known cupcakes in Hanoi), undertaking daily operations and quality control for 5 outlets.
He has accumulated 5 years of working experience in F&B Industry and holds a Bachelor of Business (Major in Accountancy) from RMIT, Vietnam.
Graduated from BS-RMIT University, Vietnam, Ha Chu has accumulated 5 years of experience in Branding, PR and Marketing, and 3 years of experience in Journalism. Prior to that, she has 4 years experience in F&B industry. With KAfe Group, she was the KAfe first PR & Marketing Manager, and PR Manager for Kitchen Art Vietnam in 2014.
Under digital marketing, he specialises in Digital Data & Sale Analysis, content generation and distribution, social network marketing, Search Engine Optimisation and Google Ads. Under system design, he takes charge of system workflow analysis, CRM system management, Website and Mobile Application UX UI design. He is also responsible for CRM applications, conducting customer behaviour analysis, loyalty program management, email marketing and customer service system, E-commerce features and interface design.
He holds a Masters in Mass Communication from Northumbria University, United Kingdom.
Dang is a specialist in Patisseries. She is also the Founder and R&D Manager of Mint Cupcake Creations Co., Olive Studio Vietnam, and C’est Si Bon Dessert Café. She has experience as a product quality controller and costing/pricing controller.
She has accumulated 4-year experience in F&B industry and holds a B.Com (Major in Accounting) from RMIT University, Vietnam.