Providing valuable insights to CEO, leadership teams, we develop strategic recommendations to match targets across different business units
We strive to deliver value to our clients
These recommendations on products, segments, markets, aim to capture greater value in the global marketplace, and themselves become growth strategies
We distil broader initiatives into specific pricing, product and supply chain optimisations to measure performance, and to improve, sustain shareholder returns
Developing the right structure and core processes, we work with you to identify the right people, technology, functions and roles to bridge these gaps for execution
Supporting Resource Partners :
Meet Our Team
Throughout his career, Edwin often encountered entrepreneurs with enthusiasm and the funds, yet lacking the domain expertise to kickstart their own dream food businesses. Realising this imperative need, he founded Chef At Work to provide professional business services for the F&B sector. He is supported by a team of dedicated specialists. Since 2008, the firm has accumulated a wealth of experience in helping satisfied clients scale up their business and his success and achievements are regularly featured in regional media like The Straits Times, The Sunday Times, Wine & Dine Magazine, Cuisine & Wine Asia.
As Chef At Work continues to expand locally and regionally, Roger’s extensive expertise and network is invaluable to the company’s growth and development in Singapore and beyond, to foreign shores. Roger contributes to the company in enhancing business operations, streamlining business functions, increasing profitability through market share growth, and raising company’s asset value. Roger’s considerable experience as an entrepreneur will bring to the table operational, strategic and leadership expertise vital to propel Chef At Work into the next phase.
Serene walks a close journey with every client who entrusts us with their dream and business. She provides direct oversight of each client’s portfolio to ensure the end goal matches the vision from the beginning.
Aside from building strong relationships amongst key stakeholders, Serene plays a crucial role in ensuring seamless cooperation between various partners to achieve project deliverables.
This greatly contributes to maintaining quality standards and a positive experience that rolls over from project to project.
As our project executive, she is responsible for coordinating all aspects of client projects, spanning from operations assessment to restaurant design, building, and installation.
Her excellent project coordination ensures detailed documentation, adherence to tight deadlines, budgetary oversight and necessary due diligence to oversee internal and external processes.
Being able to develop sound business and marketing strategies through deep and insightful observations is her forte. Samantha is passionate about working with teams to bring about impactful transformation within individuals and organisations. Samantha also strategises for business franchise development, business matching and creating growth strategies to reach the potential of clients businesses.
As the client representative for Chef At Work, Alex focuses on maximising value for customers by sitting down with every potential customer to understand their needs and concerns. With more than 15 years of experience in leadership & human resources development, he enjoys guiding others to actualise their dreams. Alex’s extensive network spans across manufacturing, FMCG, education and professional service industries.
Blending both corporate and F&B experience, Ezra keeps a watchful eye on all things F&B in Singapore, and is at the fore of trends and technology, to assist our clients in realising their business and management objectives. Follow him on his food trail at @ezzyreed
With a love for art, design, and F&B, her flow lies in developing creative assets for businesses, entrepreneurs, who are looking to differentiate their brands. She brings a unique blend of illustration, photography, business analytical and technical skills to the plate, a versatile creative in her own right.
She pledges to assist business owners venturing into franchising through providing insights derived from business analysis and ensuring all documentations are in place for legal endorsements to protect the business owner. Through these processes, she ensures that the franchisees and their operations team can easily understand business operations.
She holds a Business Degree, with double majors in Strategy and Marketing from Singapore Management University, and holds over eight years of focused industry experience in both F&B front and back of house operations and business management.
As part of Chef At Work’s local team in Kuching, Cedric taps on to his wealth of experience in facing clients and maximising value for them.
Through listening and understanding every client’s unique challenges and needs. he is able to propose valuable solutions that leverage on the expertise of Chef At Work to bring the customers extensive value in the Malaysian food and beverage sector.
Every restaurant has its own personality, as a person would. Remarkable workmanship adds an extra touch to every concept, while ergonomic design ensures smooth workflow. All at the same time keeping in line with regulatory compliance. Yang makes every restaurant concept a concrete reality, literally.
She believes that social media is an essential tool that all and any entreprenuer or business should be utilising.
She holds a Business Degree with Communications from University of Birmingham (UK), and is currently following her passion in design by pursuing a Diploma from Singapore Polytechnic.
Through the years, Dicky has accumulated an extensive network of relationships in Kuching, allowing him to navigate the local market and make valuable business connections with local clients.
With a keen eye for partnerships, Dicky strategically approaches every client with a clear goal to bring clear value to their business.
Previously the front-of-house manager and operations manager of the North Area of KAfe Group, Quoc Anh was in charge of the daily operations of 12 outlets under the group. Prior to that, he served as the Operation and Production Manager of Mint Cupcake Creations (a chain of well-known cupcakes in Hanoi), undertaking daily operations and quality control for 5 outlets.
He has accumulated 5 years of working experience in F&B Industry and holds a Bachelor of Business (Major in Accountancy) from RMIT, Vietnam.