Franchising allows a successful brand to capitalise on its popularity and quickly capture local and international markets. Franchise brands are attractive due to their proven track record and growth potential. In this arena, Chef At Work specialises in the centrepiece of this strategy: the Franchising Kit.

Developed over three phases, the Franchising Kit is designed to increase your franchising prospectus and brand value. It is also intended for potential franchisees and accurately presents the brand’s strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.

Our Deliverables

Scope of Work


Brand Strategy

We consolidate the Client’s brand position in the home country and roll out a strong brand identity, giving it momentum to expand regionally and globally.

Expansion Strategy

A comprehensive expansion strategy that consists of building a solid brand identity, quality control while achieving sustainable compound growth rates.

Franchising Brochure

A set of business-structured franchising brochure for the purpose of providing potential franchisees with key information of the overall business’ value proposition and how they participate in its growth. This enable franchisees to pick up knowledge on the essentials of investing in the business and the support provided by the franchisor.

*Trademark Registration

Protecting your brand as it goes international, we work out a trademark strategy and IP Management plan with you before it goes commercial